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Working in the Women's Brand Creative team to rebrand Fitness for the Nike Consumer. Supported in creating concepts around the art direction, refined feel over several seasons, created shot lists for motion and photos, asset mapping to ensure capture is used, executed digital and social deliverables. Pushed Nike Women's social engagement past benchmarks that hasn't been reached in years. Contributed to the recent paradigm shift of how Nike as a brand speaks about fitness. Role: Art Direction Support, Concept Creation Support, Graphic Design, Social Strategy and Design Support
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