Welcome friend!
My name is

Genevieve,

let's

make things.

Portland, Oregon based Art Director.

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Clients

Allbirds

Graphic Design
Art Direction Assistant
Video Editing
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As a part of the Global Brand Creative team, I am responsible for helping create campaign concepts, toolkits, and support all design needs. Supporting Art Directors on-set, supporting with concepts, and overseeing agencies as needed. Other responsibilities include filling in as Art Director when needed and creating digital templates for our team to use. Role: Art Direction, Graphic Design, Brand Design, Video Production, Retail Design

Allbirds × Shrimps

Art Direction
Digital Design
Print Design
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Allbirds latest collab with UK-based clothing brand Shrimps campaign called for a whimsical campaign. The art direction called for using juxtaposition of natural elements as well as a striking yet soft and moody photography. Photographed by Jonathan Arundel a UK-based photographer encapsulated the touchy or whimsy needed to showcase these pearl and fluffy shoes.

Nike Holistic Fitness

Digital Design
Graphic Design
Art Direction
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Working in the Women's Brand Creative team to rebrand Fitness for the Nike Consumer. Supported in creating concepts around the art direction, refined feel over several seasons, created shot lists for motion and photos, asset mapping to ensure capture is used, executed digital and social deliverables. Pushed Nike Women's social engagement past benchmarks that hasn't been reached in years. Contributed to the recent paradigm shift of how Nike as a brand speaks about fitness. Role: Art Direction Support, Concept Creation Support, Graphic Design, Social Strategy and Design Support

Nike Leak Protection

Campaign
Social
Digital
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Supported the creation of the creative concept for a new product campaign. Worked through pre-production by creating wireframes, asset mapping, shot lists for motion and photo assets. Designed and delivered digital and social deliverables for the entire campaign. Role: Art Direction Support, Graphic Design, Social Design

UX | UI Design

UX
UI
Figma
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Created an app concept for people looking to safely travel in a road trip capacity in a post-pandemic world.

Nike Lifestyle

UI Design
Digital Design
Graphic Design
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Creating platform right campaigns assets for the Nike ecosystem including app, email, online and social media. Based on user journeys, targeted consumers and art direction for the campaign.

Branding

Branding
Graphic Design
Style Guides
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Design and development of style guides for various teams and projects to follow to adhere to company branding.

Slather Zine

Art Direction
Design
UX Research
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A local zine created to give a creative space for select artists to showcase, collaborate and sell their art in one space in a curated format of a digital zine site.

Graphic Design

Art Direction
Design
Concept
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A compilation of graphic design elements I have created over the years. Feel free to browse.

The Manual Grooming Awards Art Direction

Art Direction
Creative Curation
Video Direction
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Created a campaign to showcase the best men's grooming products of the year. Worked along side writer's and photographers to execute the site. Check out our teaser! https://bit.ly/3oQUQGN

The Manual Grooming Awards 2019

Art Direction
Concept
Project Management
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Created a campaign to showcase the best men's grooming products of the year. Worked alongside writers and photographers to execute the site. Check out our teaser! https://bit.ly/3sEmCc2

Tech for Less Series

Directing
Producing
Art Direction
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Helped develop a YouTube series featuring brief product reviews and top items under price points. Directed, produced, and created set and graphics art direction.

HP Summer Guide Art Direction

Direction
Art Direction
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Directed photoshoot on an HP sponsored page on Digital Trends' site. Curated props and staging to highlight product features.

Illustrations

Design
Illustration
Creative Direction
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Responsible for creative direction for the custom imagery created for websites. Created an overall aesthetic for illustrations for multiple websites based on the nature of the content they produce.

Holiday Gift Guide 2019 Art Direction

art direction
producer
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I helped create the overall story and visual direction for Digital Trends' 2019 Holiday Gift Guide. I took lead as Art Director and Producer for this project.

Photography

Photography
Creative Direction
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A combination of product, travel, and fashion photography both from work and personal projects that I have compiled for you to view. Enjoy.

HP Holiday Gift Guide Art Direction

Art Direction
Design
Concept
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Created the overall image look for this HP sponsored page on Digital Trends' site. Curated props and staging to focus on the HP product while creating a modern holiday feel.

What

I do

Create

Creating stunning out of the box visuals is my jam. If you need help with creating a cool set for your next photo project, video shoot or need a new logo for that swag you are branding let me know. I love diving into new projects that calls for experimenting. I can even help with essential projects like media decks to logo design.